Client Name: eMarketer, Inc.
Headquarters: New York, New York.

Goal:
To brand the company as the leading authority on marketing and advertising issues related to the wireless, consumer, and mobile commerce communities.

Strategy:
Retained Abelson Group to elevate the firm’s corporate profile, and to develop consistent, high-profile communications for attracting new clients, upselling new services, and retaining existing subscribers.

Results:
Within just three months, Abelson Group:

• Significantly increased eMarketer’s business and trade media coverage. As a result, today, the company is regularly quoted in Advertising Age, Adweek, Business Week, Forbes, New York Times, Wireless Week, and countless other advertising, marketing, and business and financial publications.
• Sustained ongoing visibility for the firm which has translated directly into new account wins.
• Positioned eMarketer as an industry thought leader among the media community, which now comes to the firm for commentary on a variety of mobile marketing, mobile content, and online advertising news.